Our secret to poker straight hair has arrived.
Introducing our VO5 Smoothly Does It Straightening Lotion. This isn’t an expensive salon treatment, but used correctly your style will last up to 3 washes!*

* Vs non-conditioning shampoo

 
  • Styling Products

    straightening lotion

  • Shampoos and Conditioners

    Shampoo & Conditioner

  • Styling Products

    heat protect serum

  • Styling Products

    heat protect styling spray

  • Smoothly Does It

    curl defining mousse

  • Styling Products

    frizz free creme

  • Styling Products

    tame and shine spray